Dominated for a long time by traditional small shops, the retail business in Morocco is witnessing a significant transformation with the opening of national supermarkets and the recent coming of new international ones. Modern distribution, with its different levels and networks, as well as its horizontal and central sales, storing and packaging, and its insistence on quality and price, presents itself today as a trend which is part of the dynamics of progress that the different aspects the economic and social activity has seen for two decades now.Carrefour Hypermarket, the first European distributor and the second at the world level, opened its first store in Sale city, north of Capital Rabat. Turkish low-cost retailer BIM said it would open 40 stores in Morocco in 2009 and invest about USD 63 million in its operations. This development has largely led to a big change in Moroccans' both shopping and consumptions habits.
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