The Moroccan Tourist Board has launched a new website www.moroccotherapy.com to fight the crisis. It is a mix of discounts and offers, including free spa treatments, transfers and hotel nights. The move comes after Morocco reported a decline of 15% in British travellers in January over the same month last year. The Moroccan Tourist Board is spending £2m on an advertising campaign in Britain as well as launching the website. The crisis is hightened further by the planned opening of a series of new top-end resorts in Morocco in 2009, the first of which open on the Med coast and south of Casablanca in June.
Thursday, March 12, 2009
Travel crisis 2009: Morocco launches new campaign
The Moroccan Tourist Board has launched a new website www.moroccotherapy.com to fight the crisis. It is a mix of discounts and offers, including free spa treatments, transfers and hotel nights. The move comes after Morocco reported a decline of 15% in British travellers in January over the same month last year. The Moroccan Tourist Board is spending £2m on an advertising campaign in Britain as well as launching the website. The crisis is hightened further by the planned opening of a series of new top-end resorts in Morocco in 2009, the first of which open on the Med coast and south of Casablanca in June.
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